ABOUT F32 PRODUCTIONS
Hello! Welcome to our family.
F32 Productions is a well established, nimble creative production company specializing in photography and social media content in the fashion, beauty and lifestyle realms. We provide a range of services from Los Angeles to New York and beyond.
Our ethos is rooted in diversity, environmental consciousness, teamwork and creativity. We understand that clear and open communication facilitate success within tight time restrictions and budgetary constraints. We believe that encouraging team members to think independently not only fosters personal growth, but uplifts the final production outcome. Our guiding principle is to be obsessed with our clients' customers and from there, we establish a unique approach to every project we take on.
Founded in 2010 by Giovanni and Tarah, F32 embodies the merging of two entrepreneurial minds with over two decades of independent production experience.
Originally from Colombia, Giovanni has had roots in Los Angeles for over 30 years and is fluent in both Spanish and English. He holds a Master's degree in Art from USC. Giovanni took his first foray into the photography world as an assistant in the summer of 1995. His technical proficiency and attention to detail resulted in production commissions for various Conde Nast magazines and fashion houses throughout New York, London and Paris. Back in Los Angeles, relationships he built within the industry coupled with his reputable work and aesthetic allowed him to evolve into an independent location scout and, ultimately, open his own production company where he remains head visionary today. In his down time, Giovanni finds joy in his family and personal creative projects.
Originally from Florida, Tarah moved to NYC after college, landing her first job at Vanity Fair Magazine where she honed her executive production skills on sets ranging from high fashion editorials to multi-national campaigns. Moving to Los Angeles in 2002 and then again in 2005, she gained additional industry knowledge working at an artists agency and then as an in-house producer for a local photographer. With over two decades of experience, Tarah has cultivated industry relationships with a strong work ethic and can-do attitude.